Elemicans in Cars Talkin' Supply Chain - “The Pinnacle of Customer Expectations”

February 4, 2015

Antonio Salazar Cardozo, Senior UI Developer invites Ed Rusch, VP of Marketing for a lunch run to grab a hamburger in his design-forward Acura. Illustrating the similarities of auto design principles and software user-interface, Antonio and Ed talk about creating an environment that meets the expected business value using trust. They pinpoint customer experience as the nexus of brand, usage, and technology and what that means for the supply chain. Achieving harmony between artist and engineer, surprising results from feedback loops, and what’s on the horizon for the development team are all shared in this episode.

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