David Cahn, Elemica's Director of Global Marketing, bylined article entitled "Challenges and Risks in Adopting Digital Disruption" was published in Insight Success. This article discusses how an industry can be profoundly affected by digital disruption and ways executives can make qualified decisions that drive improvements in the business.
Technological innovation is happening at a faster rate than ever before, causing digital disruptions for many businesses. A digital disruption is a transformation that is caused by emerging digital technologies and business models. These innovative new technologies and models can impact the value of existing products and services offered in the industry, actually disrupting the current market and causing businesses to re-evaluate their competitive advantage.
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