Elemicans in Cars Talkin' Supply Chain - “Be Easy to Do Business With”
Gary Neights, Director of Product Management, invites Ed Rusch, VP of Marketing, for a quick lunch run to an iconic Atlanta brand in his rental Nissan Sentra. Comparing the upgrade practices of car rental companies with customer service best practices in the process industry Supply Chain, Gary and Ed discuss how companies will use analytics to create differentiated customer experiences to gain a competitive advantage. The value of using a platform built to deliver forward looking business needs, extending your ERP, and using predictive and prescriptive analytics to better respond to market demands are all included in this episode. And as Gary and Ed come to discover, who knew that the drive-through and a sandwich bun would serve as a representative example of predictive analytics in action?