There's Power in Words. We Can Prove It!
Information is everywhere. Accessing useful and valuable content online is easy, and often the first several steps in a buyer’s journey. According to Corporate Executive Board’s Sales Leadership Council, today's buyers are typically 57% of the way through their buying process before they desire to contact the sales departments of potential solution providers.
As such, nearly all B2B companies are deploying a content marketing strategy to engage the market, and more importantly, help facilitate the buyer’s journey.
But with so much content being produced, distributed and shared, how do we make our efforts stand out? As content producers at Elemica, my team works hard to; tell (not sell) a compelling story, use a well balanced mix (Emails, blogs, webinars, videos, etc.), produce high quality in-person events, and more.
Insights, Not Hunches
The effectiveness of our content is measured against our team’s goals. This enables a data-driven decision making mindset and facilitates continuous improvement. Our goal is to remove random acts of marketing and engage with inspirational content leaving everyone wanting more.
In a previous post, I shared 10 top performing videos in 2015. And with a similar year-in-review lens, here are 10 most read posts at Elemica in 2015:
Thanks to all – Supply Chain Analysts, Thought Leaders, Partners, Elemicans and more - who have made valuable content creation contributions, advancing the supply chain story.