“Elemicans in Cars Talkin’ Supply Chain” Campaign Demonstrates Human-to-Human Side of Technology Marketing with a New Approach to Engaging the Market and Customers
Atlanta, GA – November 09, 2015 – Elemica, the leading Supply Chain Operating Network provider for the process industries, announces being named a finalist in the Technology Association of Georgia (TAG) Marketing Awards for Best Integrated Marketing Campaign. Elemica submitted their campaign titled “Elemicans in Cars Talkin’ Supply Chain,” a video web series that gives the audience an inside look into how business gets done and how value and innovation are delivered to people on the network. The campaign features technology builders, thought leaders, and change agents sharing their big ideas and the steps they’ve taken for their clients to turn those ideas into reality.
“Customers tell us that no other supply chain technology provider gives them the real unscripted visibility into their personalities, vulnerabilities, and passions like we do and that it is a true differentiator,” said Ed Rusch, VP Corporate Marketing at Elemica. “I believe our campaign’s profound success is rooted in its ability to speak about overcoming complex challenges in a highly personal and effective way.”
Elemica targets a specialized market of global industrial enterprises across the process industries. Buyers, suppliers and logistics providers in this market all have individual needs and tailored business requirements. Elemica’s marketing team created an insight-filled, reality web video series where viewers learn more about their opportunities by riding along with the people of Elemica discussing unique challenges, solutions, the future, and more.
The campaign is developed, produced, distributed and integrated using zero outside resources and incurring no additional marketing costs, making it a 100% Elemica team enabled effort. The goal is to raise awareness of Elemica while facilitating an individual customer’s buying journey through to the deployment of their solution. The campaign outperforms others at Elemica by over 3X and is instrumental in helping the company sustain double-digit growth.
Episodes from current and previous seasons of “Elemicans in Cars Talkin’ Supply Chain” can be seen at www.elemicansincars.com.
The annual TAG Marketing Awards are bestowed to the top technology marketers in Georgia, which focus on this year’s theme of Human-to-Human technology marketing, connecting to people, building relationships and growing B2B businesses with human connections. An awards dinner will take place on November 17, 2015 at 6:00 PM at the Cobb Energy Center in Atlanta.
Elemica is the leading Supply Chain Operating Network for the process industries. Elemica transforms supply chains by replacing manual and complex approaches with efficient and reliable ones. Launched in 2000, customers like BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Shell, Solvay, Sumitomo Chemical, Wacker and more process nearly $400B in commerce value annually on the network. Elemica drives bottom line results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between trading partners. For more information, visit www.elemica.com.
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