Elemicans in Cars Talkin' Supply Chain - “Seeing Simply Across a Complex Landscape”

August 12, 2014

Arun Samuga, VP of Research and Development, invites Ed Rusch, VP of Marketing, for a coffee run in his new Nissan Leaf. Drawing parallels between the product design of the Leaf and technology innovation in Supply Chain, Arun and Ed share their thoughts on creating powerful solutions flexible enough to handle the complex and highly varied requirements across trading partners. The value of collaborating with a critical mass partners, gaining clear visibility into complex business processes, creating “The Network Effect”, and failed attempts to build from a standard are all shared.

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